February 27th 2010
There are plenty of ways to get the word out about your commercial business or organization, but recent studies show that digital signage used for marketing purposes is making a real splash in the industry. If you have not yet made the leap to the use of digital signage as part of your business marketing plan, now is the time. Here are five great reasons why you should begin researching digital signage companies.
1. Millions of television viewers and radio listeners turn OFF the commercials during their favorite programs rather than being subjected to them. Why? They can be really annoying or even boring. According to global consumer research studies, 63 percent of consumers state that digital signage gets their attention. In other words, whereas consumers tend to ignore traditional advertising methods, digital signs tend to provide real “stopping power.”
2. Versatility: Thanks to new technologies that do away with hard-wired digital signage systems and even the need for broadband access, today’s signage is incredibly versatile. You can place signs at different touch points throughout your store or wherever you see fit to get your message across without limitations. Over-the-air datacasting makes this versatility possible.
3. It is engaging: Unlike traditional ads, viewers of digital signage report that the content is more engaging. For example, putting a cooking demonstration on a screen above a supermarket check-out lane keeps people interested because it is interesting and relevant to the location.
4. It reaches a key demographic: Today’s technology-savvy young people are extremely interested in the content of digital signage. That critical 18 to 34 year-old demographic is essential to most businesses: you can grab their attention with digital signage.
5. ROI: Using digital signage will provide excellent return on investment when it is used properly, making it a modern marketing tool that simply can’t be beat. A s you consult with different digital signage companies, make sure to choose one that will show you how to really maximize your ROI.
There are plenty of ways to get the word out about your commercial business or organization, but recent studies show that digital signage used for marketing purposes is making a real splash in the industry. If you have not yet made the leap to the use of digital signage as part of your business marketing plan, now is the time. Here are five great reasons why you should begin researching digital signage companies.
1. Millions of television viewers and radio listeners turn OFF the commercials during their favorite programs rather than being subjected to them. Why? They can be really annoying or even boring. According to global consumer research studies, 63 percent of consumers state that digital signage gets their attention. In other words, whereas consumers tend to ignore traditional advertising methods, digital signs tend to provide real “stopping power.”
2. Versatility: Thanks to new technologies that do away with hard-wired digital signage systems and even the need for broadband access, today’s signage is incredibly versatile. You can place signs at different touch points throughout your store or wherever you see fit to get your message across without limitations. Over-the-air datacasting makes this versatility possible.
3. It is engaging: Unlike traditional ads, viewers of digital signage report that the content is more engaging. For example, putting a cooking demonstration on a screen above a supermarket check-out lane keeps people interested because it is interesting and relevant to the location.
4. It reaches a key demographic: Today’s technology-savvy young people are extremely interested in the content of digital signage. That critical 18 to 34 year-old demographic is essential to most businesses: you can grab their attention with digital signage.
5. ROI: Using digital signage will provide excellent return on investment when it is used properly, making it a modern marketing tool that simply can’t be beat. A s you consult with different digital signage companies, make sure to choose one that will show you how to really maximize your ROI.
by Phil